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There is a constant need to innovate and to increase the hit-rate of new product introductions while protecting budget constraints and avoiding resource overloads or bad multitasking.
The common approach is to manage an opportunity engine of product / service ideas, which marketing / product management release into the product development and into the sales process.
This concept is explained by Legat and Woehr in their book “Unblock the Power of Your Sales Force”.
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